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The Emotional Impact

Uncovering Their Purpose
ūüí°Facilitator's Content:
Facilitating Insight into the Power of Purpose

Your goal is to help participants understand the significant impact an organization's purpose (its 'why') has on public perception and engagement. This insight is invaluable for a school district aiming to form deeper connections with its community. Key points to discuss:

  • The Influence of Purpose: Highlight how a well-articulated purpose can transform public perception and foster deeper engagement.
  • Drawing Parallels to School Districts: Encourage participants to consider how these insights apply to a school district's communication and engagement strategies.
  • Reflective Discussion: Lead a discussion on the participants' reactions to the brand purposes and how these align with their initial impressions.
Facilitator Notes:
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In this activity, we'll delve into the stated purposes of well-known brands and examine how this knowledge influences our perceptions. This reflection is crucial for understanding how a clearly articulated purpose can shape public perception and engagement with an organization - a concept directly applicable to our school district.

Exercise:
Purpose and Perception
Objective:
To deepen your understanding of brand influence by examining the declared purposes of well-known brands.
Instructions:
  • Reflect on your initial thoughts about Coca-Cola, Nike, and Patagonia from the previous exercise.
  • Review the declared purpose of each brand.
  • Consider the following questions:
  • Did learning the purpose change your perception?¬†
  • Did it align with or challenge your initial thoughts and emotions?
  • Record your thoughts, feelings, and observations in the space provided.
Your Initial Thoughts:
Coca-Cola's Declared Purpose:
To refresh the world and make a difference.
Your thoughts, feelings, and/or emotions about Coca-Cola's declared purpose?
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Your Initial Thoughts:
Nike's Declared Purpose:
To bring inspiration and innovation to every athlete in the world.
Your thoughts, feelings, and/or emotions about Nike's declared purpose?
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Your Initial Thoughts:
Patagonia's Declared Purpose:
We're in business to save our home planet.
Your thoughts, feelings, and/or emotions about Patagonia's declared purpose?
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