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Archetype Adoption:
Intuitive Character
Archetypes are universal character motifs, etched throughout human history in myths, stories, films. Embarking on the journey to unveil your organization's archetype, we'll explore twelve distinct identities.
Choosing the most accurate archetype deepens your audience connection, distinguishing you in the marketplace.
Facilitator Notes:
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Exercise:
Archetype Affinity
Objective:
Engage your instinctive understanding of your organization, aligning it with the archetypal identities.
Instructions:
This warm-up primes your intuition before we dig deeper into each archetype.
Reflect on the image to the left: how could each Archetype represent your organization's character?
Based solely on intuition and the provided information, select the top 3 archetypes that you believe best align with your organization's personality and character.
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