Mapping Your Mission:

Mission at Work

To kick-off this section we are going to examine how famous brands use their Mission Statements to achieve their Purpose and Vision. We are going to analyze three distinguished companies and understand the interplay between their Purpose, Vision, and Mission.

This examination helps us understand how these elements can combine to create a cohesive identity. It also demonstrates how a Mission Statement serves as a blueprint for realizing the Purpose and Vision.

💥 Terminology Recap 💥

Purpose Statement (Why Statement):

The 'why' that goes much deeper than the obvious purpose of a business or organization.

Vision Statement:

The company's aspirations and idealized future state of existence. This is bigger than quarterly or annual goals .

Mission Statement:

The roadmap to realizing your organization's Purpose and Vision.

Facilitator Notes:

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Exercise:

Mission Decoding

Objective:

Understand how mission statements reflect and drive the purpose and vision of successful organizations.

Instructions:

Analyze each company's Purpose, Vision, and Mission Statements below . Then try to make the connection on your own to explain how their Mission Statement aids them in achieving their Purpose and Vision.

Purpose:

To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions.

Vision:

To craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people's lives, communities, and the planet.

Mission:

To refresh the world by delivering on our promise of quality beverages and exceptional service, while consistently creating value for all stakeholders.

How does Coca-Cola's mission statement aid in achieving its Purpose and Vision?

💡Facilitator Note💡

Analysis:

The mission statement for Coca-Cola emphasizes the importance of quality and exceptional service while creating value for stakeholders. This helps to support their vision of crafting the brands and choice of drinks that people love, while also delivering on their purpose of refreshing the world in mind, body, and spirit. The mission statement also helps to guide the company's decision-making and actions as they work towards achieving its purpose and vision.

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Purpose:

To bring inspiration and innovation to every athlete in the world.

Vision:

To remain the most authentic, connected, and distinctive brand in sportswear.

Mission:

To lead in innovation and create value for our stakeholders by delivering sustainable and profitable growth.

How does Nike's mission statement aid in achieving its Purpose and Vision?

💡Facilitator Note💡

Analysis:

Nike's mission statement helps the company achieve its purpose and vision statements by aligning its focus on bringing innovation and inspiration to athletes worldwide. The mission statement guides Nike's actions and decisions to create products that inspire and empower athletes to achieve their goals. The purpose and vision statements, on the other hand, define Nike's overall aspirations and direction, highlighting its commitment to innovation and performance.

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Purpose:

We're in business to save our home planet.

Vision:

To be the most responsible company on the planet and use business to inspire and implement solutions to the environmental crisis.

Mission:

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

How does Patagonia's mission statement aid in achieving its Purpose and Vision?

💡Facilitator Note💡

Analysis:

Patagonia's mission statement helps the company achieve its purpose and vision statements by outlining the specific actions and values that the company upholds to be the most responsible company on the planet and use business to inspire and implement solutions to the environmental crisis. The mission statement highlights Patagonia's commitment to building the best product, causing no unnecessary harm, and using business as a force for environmental good. The purpose statement defines Patagonia's overarching mission to save the planet, while the vision statement provides a more specific goal for how the company plans to achieve that mission.

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