Our team can help you level up your:
Be Relatable, Not Transactional!
Consumers want to interact & relate with brands. This means you need to give your brand a personality, so your customers can relate to your company and build a long-term lasting relationship.
This is achieved by developing your brand's:
Do you stand out in a crowd?
How you look can change a potential client's perspective & trust in the blink of an eye.
That is why you need to have a consistent look across your:
How & what you say, says a lot!
By sharing your brand's story in a consistent structured framework, you build more than a transactional relationship with your audience, they become more than just customers...
They develop into brand advocates!
Our systematic approach will:
Don't Compete... Be Unique!
Knowing where you fit in your current market and how you can capture additional market share can be the difference between maintaining & prospering.
We will help you:
As a small business owner, outsourcing your marketing provides you with:
Every aspect of System8's services are focused around helping you improve your business, work-life balance, and have the success you set out to achieve. We achieve this in the marketing division by:
Our marketing services reduce your overhead costs while maximizing your ROI by:
A typical marketing plan includes the following steps as a general guideline:
Anytime you spend hard earned money toward a marketing strategy you need ensure you have a measurement metric associated with the campaign. This can give you direct insight into the effectiveness and provide an ROI of the specific campaign. But there are also indirect insights that you can measure as well such as:
The most cost-effective marketing strategy for small business is going to be inbound marketing. This is the concept of positioning your brand as an expert within your industry by creating content that attracts potential customers to you. Some tools of inbound marketing content distribution are:
To learn more and educate yourself on inbound marketing we would recommend checking out HubSpot University's free course on Inbound Marketing
This is a perfect example where branding and marketing overlap. First you have to understand your target audience's needs, interests, and pain points (Market Analysis - Marketing). Then you need to create valuable and relevant content that addresses those needs in a tone and style that resonates with them (branding). If you continue to deliver consistent content over time you will begin to build relationships, trust, and eventually loyalty among your target audience.
We have found the best way to explain the difference between the three is through an online dating analogy.
Branding is the "you" of your brand. What we mean is, branding is your style, look, personality, the way you communicate, and share your life story. How you choose to present yourself outward to potential matches.
Marketing is the "science" of your efforts. What dating app should I join for the best opportunity to find a potential partner: eHarmony, Match, Bumble, Plenty of Fish, Tinder, Farmers Only, Your Time? Depending on the target audience, your specific goals for dating, or any number of different elements there is not a one size fits all platform so you have to focus in on the one with the best opportunity.
Advertising is your profile. The perfect picture that shows your best attributes. The bio write up that discusses all the amazing features and benefits you offer.
If any of these 3 are misaligned then you're not going to be successful in finding the partner you desire. This makes sense to us and hopefully it helps clarifies the topic a little for you as well.
