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Marketing & Content Creation

Attract, Convert, & Retain Customers

Maximize your marketing budget with an impactful marketing strategy & highly converting content

Take control of your sales funnel with powerful marketing & content creation.

We help you deliver a cohesive message across various channels throughout your entire sales cycle, ensuring you maximize your ROI.

Our team can help you level up your:

  • Blog Content & Management
  • Social Media Content
  • E-mail Campaigns
  • Product Photography
  • Inbound Marketing
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Get Started Today

Separate yourself from the crowd, establish your expertise, and grow your business today with System8's Marketing & Content Creation services!

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Less Headaches
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More Efficient
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Reduce Cost

The 4 Key Pillars

Personality Development

Be Relatable, Not Transactional!

Consumers want to interact & relate with brands. This means you need to give your brand a personality, so your customers can relate to your company and build a long-term lasting relationship.

This is achieved by developing your brand's:

  • Purpose - Your Why
  • Vision - Your Future
  • Mission - Your Commitments
  • Values - How You Will Show Up
  • Archetype - Your Brand's Personality Type
  • Persona - How They All Work Together

Visual Identity Development

Do you stand out in a crowd?

How you look can change a potential client's perspective & trust in the blink of an eye.

That is why you need to have a consistent look across your:

  • Logo
  • Colors
  • Images & Graphics
  • Icons
  • Marketing Materials
  • Every Brand Asset

Brand Messaging

How & what you say, says a lot!

By sharing your brand's story in a consistent structured framework, you build more than a transactional relationship with your audience, they become more than just customers...

They develop into brand advocates!

Our systematic approach will:

  • Bring your brand's story to life
  • Structure your brand messaging framework
  • Develop your customer's journey
  • Communicate your brand's amazing personality
  • Build an emotional connection with your audience

Market Positioning

Don't Compete... Be Unique!

Knowing where you fit in your current market and how you can capture additional market share can be the difference between maintaining & prospering.

We will help you:

  • Segment the market
  • Identify your target audience
  • Research the competition
  • Find market gaps
  • Construct your "Offer"
  • Deliver your new brand to the right market, at the right time, with the right message.

Increased Expertise & Experience

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Let our team of experienced marketers who have the knowledge and skills necessary to effectively promote your products or services take that off your plate so you can focus on the day-to-day of your business.

We can help ensure that your marketing efforts are well-planned, strategic, and results-driven.

As a small business owner, outsourcing your marketing provides you with:

  • Access to a team of marketing experts who have a wide-range of skills at a fraction of the cost.
  • Up-to-date knowledge of industry trends that keep you ahead of your competition.
  • Proven strategic and results-driven approach that is tailored to your specific business goals
  • Use of advanced marketing tools & technology with out the large capital and time investments
  • Additional time and resources to focus on other aspects of your business such as product development, customer service, or sales.

Time and cost savings

Our team of experts can help to free up your time and resources that can be better used to focus on other core business operations.

Our marketing services are designed to meet the needs of small business owners like yourself.

Every aspect of System8's services are focused around helping you improve your business, work-life balance, and have the success you set out to achieve. We achieve this in the marketing division by:

  • Ensuring you can avoid the headaches and costs of hiring and training an in-house marketing team (especially in today's applicant pool).
  • Increasing your access to professional marketing tools while reducing your marketing costs
  • Allowing you to cost-share access to advanced marketing tools and technologies.
  • Increasing your flexibility in terms of size and scope of your marketing effort without the fear of having to lay people off.
  • Freeing up your time and resources to focus on other core business operations.
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Improved ROI

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Hiring an in-house marketing team not only adds more headaches but reduces your effective ROI on your marketing efforts.

Make better use of your marketing budget, gain access to professional marketers, tools, and technology so you can maximize your marketing ROI.

Our marketing services reduce your overhead costs while maximizing your ROI by:

  • Implementing custom tailored marketing strategies specific to you and your company's goals
  • Effective targeting and messaging to deliver the right message, to the right audience, at the right time.
  • Make sure every campaign is ATM, actionable, timely, and measurable to ensure the best results.
  • Continuously improving, learning from the wide network of customers and implementing new proven techniques.

Frequently Asked Questions

How do I create a marketing plan for my small business?

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A typical marketing plan includes the following steps as a general guideline:

  • Define your target audience
  • Perform a SWOT analysis of your business
  • Establish goals
  • Develop a budget
  • Specify the scope and strategy
  • Schedule a content calendar
  • Measure and Modify

How do I measure the success of my marketing efforts?

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Anytime you spend hard earned money toward a marketing strategy you need ensure you have a measurement metric associated with the campaign. This can give you direct insight into the effectiveness and provide an ROI of the specific campaign. But there are also indirect insights that you can measure as well such as:

  • Sales/Revenue spikes correlated to the timing of the campaign
  • Website traffic can indicate success of online marketing efforts that have a long-term compounding affect
  • Engagement with your brand on different platforms can indicate the effectiveness of your campaigns
  • Overall brand awareness can be a metric you track to gauge the effect of your marketing campaigns on the reputation of your company

What are some cost-effective marketing strategies for small businesses?

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The most cost-effective marketing strategy for small business is going to be inbound marketing. This is the concept of positioning your brand as an expert within your industry by creating content that attracts potential customers to you. Some tools of inbound marketing content distribution are:

  • SEO - search engine optimization for higher ranking in search results.
  • Social media - great place to build a community and share your knowledge.
  • Blog - a blog is a great way to showcase your expertise on topics while not selling your visitors. It is about educating the customer so when they are ready to buy they think of your brand first.
  • Vlog -same concept as a blog but in a video format and becoming more and more impactful as an organic marketing strategy.

To learn more and educate yourself on inbound marketing we would recommend checking out HubSpot University's free course on Inbound Marketing

How do I create content that will resonate with my target audience?

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This is a perfect example where branding and marketing overlap. First you have to understand your target audience's needs, interests, and pain points (Market Analysis - Marketing). Then you need to create valuable and relevant content that addresses those needs in a tone and style that resonates with them (branding). If you continue to deliver consistent content over time you will begin to build relationships, trust, and eventually loyalty among your target audience.

What is the difference between marketing, branding, and advertising?

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We have found the best way to explain the difference between the three is through an online dating analogy.

Branding is the "you" of your brand. What we mean is, branding is your style, look, personality, the way you communicate, and share your life story. How you choose to present yourself outward to potential matches.

Marketing is the "science" of your efforts. What dating app should I join for the best opportunity to find a potential partner: eHarmony, Match, Bumble, Plenty of Fish, Tinder, Farmers Only, Your Time? Depending on the target audience, your specific goals for dating, or any number of different elements there is not a one size fits all platform so you have to focus in on the one with the best opportunity.

Advertising is your profile. The perfect picture that shows your best attributes. The bio write up that discusses all the amazing features and benefits you offer.

If any of these 3 are misaligned then you're not going to be successful in finding the partner you desire. This makes sense to us and hopefully it helps clarifies the topic a little for you as well.

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